NFT Land Grows From Content Marketplace to IP Licensing Source

An NFT Entrepreneur Newsletter by Clyde F. Smith

NFT-Native Intellectual Property (IP)

There’s an interesting development in NFT Land involving intellectual property, marketing and content creation. In 2021, we saw artists making art and turning it into NFTs, companies big and small working with artists or examining the archives for content to turn into NFTs and concerns about content jackers stealing art and turning it into NFTs. Basically, a heck of a lot of content was being created or repurposed to bring into NFT Land.

Bored Ape Yacht Club (BAYC)

A lot of the current IP action began with Yuga Labs’ Bored Ape Yacht Club which took the idea of conferring IP rights to NFT owners to a whole new level due to the 10k collections success. If BAYC had not done so well, it would not now be the poster child for buying an NFT and building a mini-empire off the IP rights. But, BAYC continues to outperform showing a great potential as the base for broader creation.

World of Women (WoW)

A more recent NFT signee with Guy Oseary is the World of Women 10k NFT collection and community. Like BAYC, WoW owners have similar IP exploitation rights so both NFT owners and the company can profit from licensing.

Where Is All This Going?

Clearly, the ownership approach taken by BAYC and WoW will lead to some surprising outcomes. It’s very inspiring, in many ways, though potentially disastrous given the fact that some really awful uses of the BAYC and WoW art will occur because sometimes that makes money.

More Ahead on NFTs and IP

Coming up, a new piece of mine based on an interview with Scott Broock, Chief Strategy Officer at DNABLOCK. We discussed future plans based on recent funding news and DNABLOCKS’ plans for supporting NFT creators.



Clyde F. Smith, founder of and, can be found at or at

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