Transforming The Game is a periodic column by Clyde F. Smith about business transformation. Every week or two I will share an interesting tale of a business that transformed itself, finding new growth and, sometimes, life itself in the process.
Such transformations range from Disney’s creation of Disneyland to Google’s introduction of the Search Ad. Bridges become housing and bookstores become community centers. Open source makes money and cassettes reappear on merch tables. Bootstrappers and hackers build new empires from limited means. Superfunds build super engines for super profits.
Transformation comes in many forms and Transforming The Game will explore them all, one at a time!
[Originally Published at transformingthegame.com]